STRATEGY

Sometimes you need vision to set direction. Other times, you need discipline to decide what not to pursue.

Fifteen 22 brings the experience to do both—helping organizations define the right outcomes and create a clear path to reach them.

The Strategy work of Fifteen 22 has helped organizations clarify priorities, navigate tradeoffs, and align teams around a shared sense of direction. This can look as simple as pressure-testing decisions with senior leadership, or as involved as facilitating planning and alignment across an entire organization. We have worked with both large, complex institutions and small, fast-moving teams.

The goal is the same in every case: to help organizations move from ambition to action with focus, confidence, and coherence.

Selected areas of expertise: strategic planning, executive advisory, organizational alignment, growth strategy, market positioning, board facilitation, comprehensive business planning.

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  • After the departure of a business partner, this small business lost nearly half of its client base along with its primary public-facing leader. The organization faced both operational instability and a loss of identity.

    Fifteen22 partnered with the remaining owner to realign the business around their distinct strengths. We helped redefine the core offering, restructure internal systems, and redesign both the operational workflow and the physical environment—including spatial layout and visual presentation—to reflect a clearer direction.

    The result was not only stabilization but renewed growth. Client retention improved, new audiences emerged, and the business is now recognized by the city as a valued community institution, securing competitive grant funding to support its continued expansion.

  • Amid a severe global health crisis and unprecedented regional financial instability, this client faced the collapse of its domestic banking system and the potential loss of millions in donor funds. The risk was not theoretical—it was immediate and existential.

    Fifteen 22 partnered with leadership to design and implement a comprehensive stabilization strategy. This included U.S. incorporation, restructuring financial oversight, and repositioning assets in more secure international jurisdictions. Each decision required navigating regulatory complexity, operational disruption, and significant uncertainty.

    The result was not merely survival. While many peer organizations contracted or failed, this client preserved donor confidence, protected capital, and ultimately expanded both its reach and impact.

  • “I’ve seen Matt, multiple times, come up with strategies on the spot that not only made things better but actually saved the day—and the client.”

    Patrick Brochu | VP of Show Services at Media Stage