IDEAS

Sometimes you need creativity to generate something new. Other times, you need experience to give shape and direction to your creativity.

Fifteen 22 brings both.

The Ideas work of Fifteen 22 has helped dozens of organizations develop untested concepts, clarify half-formed instincts, and surface opportunities that were previously overlooked. This can look as simple as serving as a creative sounding board over coffee, or as involved as leading a team through a structured ideation process. We have worked with both billion-dollar organizations and small local nonprofits—no idea is too big or too small.

The goal is the same in every case: to help ideas move from possibility to plans that can actually flourish.

Selected areas of expertise: concept development, initiative design, message refinement, brand positioning, program ideation, creative facilitation.

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  • “We have the opportunity to bid on a major project—but we need strong ideas by tomorrow.”

    Faced with an aggressive deadline, this client turned to Fifteen 22 to rapidly generate concepts that were both creative and credible. Through a focused ideation session, we helped the team develop more than a dozen pitch-ready concepts within 24 hours.

    These were not abstract brainstorms. Each idea was executable, aligned with the requesting organization’s mission, and intentionally designed to highlight the client’s operational strengths and depth of care.

    The result was a proposal that stood out for both imagination and precision. The client secured the contract and continues to expand its relationship with the organization today.

  • “What do you do when too many people want to help?”

    As this organization grew in visibility and impact, it faced an unexpected challenge: increasing public interest without a clear structure to harness it. Goodwill was abundant, but direction was not.

    Through a series of focused ideation sessions, Fifteen 22 helped the leadership team distill what made their mission uniquely compelling and identify practical ways to channel the momentum building around them. Rather than allowing energy to dissipate, we helped them reimagine it as opportunity.

    The result was the development of a formal internship initiative that created a sustainable leadership pipeline. What began as a response to excess demand is now a structured program that has been shared with and adapted by peer organizations.

  • “During my relationship with Matt, I experienced someone who has unparalleled creativity in a way that few do. Matt has ideas that are out of the box, unique and always fun! His extensive background of travel as well as his ability to research thoroughly and brainstorm often allows him to come up with a clever solution to any size problem. The level of creativity in your organization will sky rocket with his influence.”

    Erin Branham | President of A2 Events